The start of a new year is always a strange mix of emotions for business owners. On one hand, there is the optimism of a fresh start: the clean slate, the new targets, and the feeling that “this is the year.” On the other hand, there is often a creeping anxiety that sits in the back of your mind. It is the fear of the unknown, specifically regarding your sales funnel. You might be asking yourself: Where is the new business going to come from?
In my 30 years of sales experience, I have seen this pattern repeat itself time and time again. You get busy delivering work in Q4, you take your eye off the prospecting ball, and suddenly you arrive in January with a calendar that looks worryingly light. We previously discussed the importance of planning ahead for Q4 success, but now that the new year has arrived, we must pivot our focus immediately to momentum.
This year, I want to help you change that narrative. At Chameleon Business Development Services, I am launching the “New Year Pipeline Kickoff”; a dedicated initiative designed to inject momentum into your sales strategy right from day one. And to make the decision even easier, I am offering a limited-time reduction on my day rate.
I understand that committing to a new expense in January can be daunting. You want to know that you are making a low-risk investment with the potential for long-term gain.
To help you make that decision and get your 2026 pipeline moving immediately, I have discounted my standard day rate for new campaigns booked in Q1.
THE NEW YEAR PIPELINE KICKOFF
This 10% discount is available for a limited time to new clients who want to hit the ground running.
But before we talk more about the numbers, let’s talk about why outsourced business development is the smartest lever you can pull in Q1.
We often make resolutions for our personal lives in January, but rarely do we apply that same rigorous “reset” logic to our business processes. The reality for most SME owners and Directors is that you are wearing too many hats. You are the CEO, the Operations Director, the HR department, and, when you have a spare five minutes, the Sales Director. According to government data, staffing challenges and running costs remain a top concern for 1 in 4 SMEs, often leading to a dilution of focus.
The problem is that effective sales prospecting does not happen in five-minute bursts. You cannot block out an hour for cold calling and expect miracles, because life happens. A client calls with an issue, a staff member needs support, or a meeting overruns. The first thing that gets dropped is the prospecting.
This leads to the “feast or famine” cycle. You panic when you are quiet, so you sell desperately. Then you get busy, so you stop selling. Then the work dries up, and the panic sets in again.
My philosophy for 2026 is simple: consistency is key. The best time to look for new business is actually when you are busy, so you can schedule that work down the line. By outsourcing this function, you break the cycle. As I often say: I give you freedom. Freedom to run the other aspects of your business while I handle the groundwork.
When you engage with me, you aren’t just hiring a “caller.” You are investing in a dedicated resource that operates with a consistency that internal teams often struggle to match. In fact, Forbes reports that 70% of businesses outsource functions specifically to focus on core competencies.
The primary value I provide is time. When I am working for you, that is my sole focus for the day. I don’t get dragged into internal meetings or operational fires. I can block out six or seven hours and dedicate them entirely to you.
This means I can achieve a volume and quality of outreach that is simply not feasible for someone balancing multiple roles. I average between 42 to 70 calls a day, but it is never about box-ticking. It is about having intelligent conversations. This applies across all the industries we serve, from professional services to niche sectors.
You might wonder why the company is called Chameleon. It stems from a conversation I had over 20 years ago with a recruiter friend. I told him that if you can sell, you can sell anything. I am a sales chameleon.
I assume the identity of your organisation. When I call a prospect, I am not “Stephen from an agency”; I am Stephen from your company. I adapt my tone, my approach, and my knowledge to fit your brand seamlessly. I only need enough information to be dangerous, and then I hand the opportunity back to you.
Think of it like a game of ten-pin bowling: I rack them up, and you knock them down.
One of the biggest mistakes businesses make in January is giving up too soon. They send one email, make one call, and if they don’t get a bite, they move on.
In my “Lerman’s Laws of Lermanomics” , there is a golden rule: The fortune is in the follow-up.
The landscape of sales has changed. It used to take five to seven touchpoints to get a definitive answer. Now, it is closer to seven to twelve. You need stamina. Statistics show that 80% of sales require five follow-up calls, yet a staggering 44% of salespeople give up after just one.
This is where the emotional intelligence of a seasoned professional comes in. I am not a high-volume call centre reading a script robotically. I build relationships on the telephone. I operate on the principle of “smiling when you dial”, and believe me, people can hear that smile down the phone line. Whether it is a gatekeeper or a CEO, I treat everyone with the same level of respect and human connection.
It is important to understand the nuance of the service you are buying. If you are unsure about the mechanics of my process, I recommend reading my previous article on lead generation vs appointment setting to see exactly where I can fit into your wider growth strategy.
When you book me under this New Year Offer, you aren’t just getting hours logged; you are getting a process refined over three decades.
The difference between a successful year and a mediocre one often comes down to the momentum you build in the first quarter. By the time March rolls around, you don’t want to be looking at a sparse pipeline wishing you had started sooner.
This is a low-risk opportunity to bring in a seasoned professional who can articulate your value proposition with a “liquid gold” voice and a professional demeanour. As you can read on our about us page, Chameleon’s values are built on trust and results.
Let’s make 2026 the year you finally get off the “feast or famine” rollercoaster. Let me handle the rejection, the gatekeepers, and the follow-ups, so you can focus on what you do best: closing deals and running your business.
Ready to kick off your pipeline?
This offer is time-sensitive, and my capacity is limited. To secure your dates at the discounted rate of £360 + VAT, please book your discovery call today.
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