About us
Outsourced Business Development That Drives Real Growth
At Chameleon BDS, we believe business development is about more than just hitting numbers. It’s about building relationships, opening doors, and creating opportunities that last. Based in Manchester and supporting clients across the UK, from London and Surrey to Scotland and North West England, we bring clarity, energy and focus to outsourced business development.
Founded by Stephen Lerman, Chameleon BDS draws on over 25 years of international sales experience, beginning in the industrial estates of Detroit where Stephen cold-called with a roll of quarters and a paper map. From there, he progressed into international automotive sales, opened a European office, and managed multimillion-dollar client relationships across the UK, US and Europe.
Today, Stephen and the Chameleon BDS team act as an extension of your brand, starting the right conversations, securing quality appointments, and giving your business the time and space to grow.
“Every appointment is an opportunity. My job is to create them for you.” – Stephen Lerman
About us
Outsourced Business Development That Drives Real Growth
At Chameleon BDS, we believe business development is about more than just hitting numbers. It’s about building relationships, opening doors, and creating opportunities that last. Based in Manchester and supporting clients across the UK, from London and Surrey to Scotland and North West England, we bring clarity, energy and focus to outsourced business development.
Founded by Stephen Lerman, Chameleon BDS draws on over 25 years of international sales experience, beginning in the industrial estates of Detroit where Stephen cold-called with a roll of quarters and a paper map. From there, he progressed into international automotive sales, opened a European office, and managed multimillion-dollar client relationships across the UK, US and Europe.
Today, Stephen and the Chameleon BDS team act as an extension of your brand, starting the right conversations, securing quality appointments, and giving your business the time and space to grow.
“Every appointment is an opportunity. My job is to create them for you.” – Stephen Lerman
OUR STORY
Chameleon BDS was born out of necessity and a love for sales. After being made redundant just before the COVID-19 pandemic, Stephen saw an opportunity: to offer his skills in cold calling, lead generation, and business development to businesses that needed sales support but didn’t have the budget or bandwidth to hire full-time.
Inspired by a comment he made to a recruiter -“I’m a sales chameleon; if you can sell, you can sell anything” – the name Chameleon BDS (Business Development Services) was born. Stephen adopts the persona of every business he represents, becoming part of the team and using a dedicated phone number, voicemail, and call recording system for each client.
Since launching, Chameleon BDS has helped businesses across sectors and regions re-engage prospects, generate high-quality leads, and regain sales momentum, especially in a post-pandemic landscape where persistence and professionalism are more critical than ever.
Today, Stephen applies that expertise to support ambitious businesses across Manchester, the North West, London, Surrey, Scotland, and beyond.
OUR STORY
Chameleon BDS was born out of necessity and a love for sales. After being made redundant just before the COVID-19 pandemic, Stephen saw an opportunity: to offer his skills in cold calling, lead generation, and business development to businesses that needed sales support but didn’t have the budget or bandwidth to hire full-time.
Inspired by a comment he made to a recruiter -“I’m a sales chameleon; if you can sell, you can sell anything” – the name Chameleon BDS (Business Development Services) was born. Stephen adopts the persona of every business he represents, becoming part of the team and using a dedicated phone number, voicemail, and call recording system for each client.
Since launching, Chameleon BDS has helped businesses across sectors and regions re-engage prospects, generate high-quality leads, and regain sales momentum, especially in a post-pandemic landscape where persistence and professionalism are more critical than ever.
Today, Stephen applies that expertise to support ambitious businesses across Manchester, the North West, London, Surrey, Scotland, and beyond.
OUR VALUES
What sets us apart is how we work as much as what we deliver.
These values shape every client partnership, whether we’re representing a consultancy in London, a professional services firm in Manchester or a growing business in Scotland.
Professionalism
We represent your business with integrity, always acting as an ambassador for your brand.
Flexibility
Whether you need short-term lead generation support or a long-term outsourced business development partner, we adapt to your needs.
Results-Driven
Every call, every appointment, every piece of training is focused on achieving growth for your business.
Partnership
We treat your goals as our goals, working seamlessly as part of your team.
Professionalism
We represent your business with integrity, always acting as an ambassador for your brand.
Flexibility
Whether you need short-term lead generation or long-term support, we adapt to your needs.
Results-Driven
Every call, appointment, and training session is focused on achieving growth.
Partnership
We treat your goals as our goals, working seamlessly as part of your team.
Why Clients Choose Our Business Development Services
From solicitors and accountants to consultants and financial advisers, our clients trust us because we take the stress out of business development. They know we’ll fill the pipeline, secure quality appointments, and give them back the time to focus on delivering their own expertise.
Whether you’re a Manchester start-up, a Surrey consultancy, a London-based practice or a national firm expanding across the UK, Chameleon BDS provides outsourced business development, lead generation services, appointment setting services and sales training tailored to your goals.
Building Growth Through Partnership
Stephen thrives on helping businesses grow. He’s hands-on, approachable and passionate about turning conversations into clients. When you work with Stephen, you’re not just outsourcing sales, you’re gaining a dedicated partner who’s invested in your success.
Still have questions? Visit our FAQs page for more details about how our services can benefit your business.
Why Clients Choose Our Business Development Services
From solicitors and accountants to consultants and financial advisers, our clients trust us because we take the stress out of business development. They know we’ll fill the pipeline, secure quality appointments, and give them back the time to focus on delivering their own expertise.
Whether you’re a Manchester start-up, a Surrey consultancy, a London-based practice or a national firm expanding across the UK, Chameleon BDS provides outsourced business development, lead generation services, appointment setting services and sales training tailored to your goals.
Building Growth Through Partnership
Stephen thrives on helping businesses grow. He’s hands-on, approachable and passionate about turning conversations into clients. When you work with Stephen, you’re not just outsourcing sales, you’re gaining a dedicated partner who’s invested in your success.
Still have questions? Visit our FAQs page for more details about how our services can benefit your business.
Building Growth Through Partnership
Stephen thrives on helping businesses grow. He’s hands-on, approachable and passionate about turning conversations into clients. When you work with Stephen, you’re not just outsourcing sales; you’re gaining a dedicated partner who’s invested in your success.
“Every appointment is an opportunity. My job is to create them for you.”
– Stephen Lerman
Ready to Work Together?
If you’d like to learn more about how outsourced business development can
transform your business, we’d love to hear from you.
You can also get in touch through our Contact Us page and we’ll respond
quickly to discuss your needs.